The elite American designer, Tom Ford is launching a new lip line titled, Lips & Boys. The comprehensive collection of lipsticks are inspired by the men in his life featuring 50 shades. The luxurious lip line provides a tongue & cheek reference to the men in his life not necessarily who thinks will wear his coveted lip colors.
Ford offered his provocative take on having options by revealing, “I like the idea of lipsticks named after boys. Why commit to one when you can have several?”
The Lip & Boys collection will include 10 shade ranges, featuring nude browns, violets, metallics, reds and light pinks. Excitingly, 36 of the 50 lipsticks will be new shades, while he will pull 10 from the current Velvet Suede collection and four will be from past seasons.
The lipsticks each have a significant name like Tomas, named after Ford’s nephew, in a coral shade. There is also Richard, named after Ford’s husband, in a pink nude. Who could overlook Alexander, named after Ford’s two year old son, in a candy pink; OR Jack, also named after Alexander (his nickname) in violet.
The fashion & beauty visionary claimed to Women's Wear Daily, “We want to be one of the top five luxury brands in the world. And I think you get there by doing innovative, original things."
“Launching 50 shades of lipstick at once is already innovative, as is naming them after boys and making them miniature. People carry teeny-tiny little bags today, and are trying to fit their iPhone, money and a key. I think the idea of a small bag is modern, and you need to be able to fit a lipstick into that small space. It seems that there’s a trend these days to miniaturize things.”
If you are hoping to score your shade before the holidays or give the gift, each lipstick will cost $32 each and be available on November 28th at TOMFORD.COM. You can find them in store on December 26th.